COLOR MANAGEMENT - You should care because without color management we cannot get consistent, reproducible color. Which means each time we print your file you may or may not get a print that looks the same as the last one.
Here at Graphics 360 we encourage our clients to design in Pantone oppose to CMYK or RGB when it comes to vector solid colors. This way, we can pull out our Pantone book and compare apples to apples. Since your monitor will look different than ours, this is the best way to match and compare. We take color management extremely serious. When most printers only calibrate a couple of times a week or even once a day, we calibrate before each job to ensure the most consistent color.